What is revenue-based financing? 

Revenue-based financing (RBF) is an alternative to traditional bank loans where businesses can receive financing without taking out a loan or incurring loss of equity.  

In revenue-based financing, a business can receive an advance over a specified period rather than taking an equity stake or being charged fixed interest rates like traditional loans. The repayment terms are based on a fixed percentage of the business’s future revenue. In other words, the repayment amount may vary based on the business’s performance.  

Key Features of Revenue-Based Financing  

Repayment Structure 

Repayments are paid over a specified period until the agreed-upon amount has been reached and paid off. Instead of interest rates, this type of financing uses a factor rate. This factor rate is multiplied by the advance amount which would equal the amount you need to pay back. The factor rate typically ranges between 1.3 to 1.5.  

No Fixed Maturity Date 

Unlike traditional loans with specific maturity dates, RBF typically continues until the agreed-upon total amount is repaid. Which can range from a few months to several years. 

Revenue-based financing is often attractive for early-stage or growing companies that have consistent revenue streams but may not qualify for traditional loans due to limited collateral or credit history. It provides access to funding without diluting ownership or taking on significant debt, allowing businesses to finance their growth and operations more flexibly. 

What is equity financing? 

Equity financing refers to the method of raising capital for a company by selling ownership shares, or equity. In this type of financing, the financing providers become shareholders or equity holders in the company, entitling them to a portion of the company’s profits, assets, and voting rights. 

Here are some key features of equity financing: 

Ownership and Control 

When a company raises funds through equity financing, it issues shares of stock to investors, who become partial owners of the company. The extent of ownership depends on the percentage of shares they hold. Shareholders have the right to participate in decision-making processes through voting rights and have a claim on the company’s assets. 

No Repayment Obligation 

Equity financing does not require periodic interest payments or the repayment of the principal amount. Investors provide capital with the expectation of earning returns through the company’s future growth and profitability. 

Startups, high-growth companies, and businesses seeking substantial capital for expansion, research, and development, acquisitions, or other strategic initiatives commonly utilize equity financing. It offers the advantage of accessing funds without incurring debt obligations, but it involves sharing ownership and control of the company with external investors. 


financing products revenue-based financing vs equity financing

It is important for business to choose a financing product that best fits their needs and goals.

Which financing product is best for your business?  

To make an informed decision between revenue-based financing and equity financing for your business, you should evaluate several factors that will help determine the most suitable financing option.. Here are key considerations to think about: 

Cash Flow Stability

Assess the stability and predictability of your cash flow. Revenue-based financing is often a better fit for businesses with consistent revenue streams. If your revenue is relatively stable, you can manage the repayment obligations tied to your revenue. On the other hand, if your revenue fluctuates significantly or is unpredictable, equity financing might be more appropriate. 

Ownership and Control

Evaluate your preferences regarding ownership and control. If maintaining ownership and control of your business is a priority, revenue-based financing can be a better option. With equity financing, you dilute ownership as investors acquire a share of your business. Consider whether you are comfortable sharing decision-making authority and control over strategic direction. 

Risk Appetite

Assess your risk tolerance. Revenue-based financing may be less risky since repayments are based on a fixed percentage of revenue rather than fixed payments or interest rates. If your business encounters temporary revenue declines, the repayment amounts can adjust accordingly, providing some flexibility. Equity financing carries higher risk as investors typically expect significant returns, and the success of your business directly impacts their potential gains. 

Long-Term Goals

Consider your long-term goals for the business. Equity financing may be more suitable if you have ambitious expansion plans, require significant capital for research and development, or anticipate an exit strategy such as an IPO or acquisition. Revenue-based financing can be more appropriate for short to medium-term funding needs without the need to give up ownership stakes. 

Overall, the choice between revenue-based financing and equity financing depends on your unique business circumstances. Additionally, funding requirements, risk profile, and long-term goals. Assessing these factors will help you make an informed decision on the financing product that aligns best with your business needs.