As an Independent Sales Organization (ISO) in the merchant cash advance or revenue-based financing industry, building strong relationships with MCA funders is essential to your success. Building a strong relationship with an MCA funder helps you access better deals, more favorable terms, and increased business opportunities. In this article, we’ll explore some tips on how ISOs can build strong relationships. 

Focus on Building Trust 

Building trust is essential to building strong relationships in the MCA industry. Trust is built by consistently delivering on promises and meeting expectations. Therefore, as an ISO, you need to be transparent with the MCA provider about your business and financial goals. Be honest about your capabilities and limitations, and make sure you have a clear understanding of the provider’s requirements and expectations. 

Understand the Provider’s Needs 

To build a strong relationship with an MCA provider, you need to understand their business and financial goals. Understanding their needs and requirements will help you identify opportunities to provide value and build trust. By identifying areas where you can help the provider achieve their goals, you become a valuable partner rather than just a sales agent. 

Communication is Key 

Effective communication is the foundation of any successful relationship, and it’s no different in the MCA industry. As an ISO, you should maintain regular communication with your MCA provider. Establish a schedule for regular check-ins to discuss current deals, provide updates, and seek feedback. Altogether, this helps build trust and transparency between you and the provider, which is crucial for a successful partnership. 

Be Responsive and Reliable 

MCA funders need to work with ISOs who are responsive and reliable. Ensure that you respond promptly to requests and inquiries from the provider. Also, ensure that you keep your promises and deliver on time. By being responsive and reliable, you build a reputation as a trustworthy and dependable partner. 

Provide Value 

Funders are looking for ISOs who can provide value beyond just bringing in business. Identify areas where you can add value, such as providing market insights, sharing industry knowledge, or offering guidance on compliance and regulatory issues. Undoubtedly, by providing value, you become an indispensable partner to the provider, and they will be more likely to trust and rely on you. 

Foster a Positive Working Environment 

Building strong relationships with MCA funders requires a positive working environment. Ensure that you always maintain a positive and professional demeanor, even when dealing with difficult situations. Also, ensure that your team members are professional and courteous when communicating with the provider. By fostering a positive working environment, you create a culture of trust and respect, which helps build strong relationships. 

Celebrate Success Together 

Finally, it’s essential to celebrate success together with your MCA provider. When you close a deal or achieve a significant milestone, make sure to share the news with the MCA funder and thank them for their support. Celebrating success together builds a sense of shared achievement and reinforces the positive working relationship between you and the provider. 

Become a CFGMS Partner 

CFG Merchant Solutions places a high value on our partnerships, and we are always looking for new, qualified financial intermediaries to join our team. We are capable of funding almost any file, from A through D/E paper, and we offer commission payouts on the very next day. If you’re interested in learning more about the benefits of partnering with us, or if you’re ready to sign up, please visit: