With competition growing daily, keeping your business competitive while staying up-to-date with evolving technology can feel overwhelming. But without sufficient working capital, investing in essential upgrades may seem out of reach.

The digital age has dramatically changed how customers find, interact with, and purchase from businesses. To succeed, small businesses must adapt — and that often requires quick access to flexible capital.

What Is a Multi-Channel Growth Strategy and Why Does Your Business Need It?

In today’s market, relying solely on brick-and-mortar locations is no longer enough. A multi-channel strategy allows your business to exist across multiple digital platforms:

1. 1. Websites

2. 2. Social media

3. 3. Mobile apps

4. 4. E-commerce marketplaces

5.  

According to DemandGen Report, 67% of consumers rely on online content to research products before making a purchase. The easier you make it for customers to find and engage with your business digitally, the more likely you are to outperform competitors.

How Can Small Businesses Afford to Invest in Digital Growth?

According to MarketingProfs, companies now spend nearly 28% of their marketing budget on digital marketing, and Curata reports 75% plan to increase these budgets further.

Yet for many small businesses, limited working capital makes these investments difficult.

Revenue-Based Financing (RBF) helps bridge this funding gap by providing upfront capital without traditional loan obstacles — allowing businesses to invest in:

• – App development
• – Website redesigns
• – Online advertising

• – CRM systems

• – Search engine optimization (SEO)
• – Marketing automation platforms
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This funding allows you to make necessary investments now, instead of waiting for accumulated profits.

What About Payment Technology? Why Is EMV Adoption Important?

Your customers expect secure, modern payment options. Since the 2015 EMV liability shift, businesses without EMV-compliant systems risk being held financially responsible for certain types of fraudulent transactions. (Source: Visa EMV Liability Shift)

Beyond financial risk, not offering EMV chip technology may signal to customers that your business is outdated or unconcerned about their security.

Revenue-Based Financing allows you to quickly upgrade your payment systems and meet modern consumer expectations without depleting your operating cash flow.

How Does Revenue-Based Financing Work?

Unlike traditional bank loans, Revenue-Based Financing offers:

• Fast approvals

• Minimal documentation

• No collateral required

• Flexible repayment based on your revenue

Rather than fixed monthly payments, repayments adjust with your sales performance — providing breathing room during slower months.

This makes Revenue-Based Financing ideal for small businesses needing flexibility while scaling operations.

How Can CFG Merchant Solutions Help?

At CFG Merchant Solutions, we specialize in providing direct funding to small and mid-sized businesses that often struggle to secure traditional bank loans.

• No brokers or middlemen

• Quick application process

• Limited credit history requirements

• Personalized funding options

Whether you’re expanding your digital presence, upgrading technology, or investing in marketing, CFGMS delivers fast, flexible capital to fuel your growth.

Ready to Invest in Your Business?

If you’re ready to secure the capital needed to future-proof your business and outpace the competition, Revenue-Based Financing from CFG Merchant Solutions can help you move forward — fast.

👉 Apply today or contact us to get started.

References & How They Relate to This Article

• DemandGen Report: Supports the importance of online content in customer decision-making.

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• MarketingProfs & Curata: Validate the growing financial commitment businesses are making to digital marketing.

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• Visa EMV Liability Shift: Highlights evolving payment security expectations and financial risks for businesses.

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These references demonstrate that small businesses must invest in digital channels and secure payment technologies to stay competitive — and that Revenue-Based Financing provides a practical solution for accessing the capital needed to make those investments.