
Keith Christianson is the Assistant Vice President of Production & Revenue at CFG Merchant Solutions, where he brings over seven years of hands-on experience in alternative finance, underwriting, and revenue strategy. Keith plays a key role in driving growth, improving operational efficiency, and supporting a nationwide network of partners and merchants.
Keith began his career at CFG Merchant Solutions in 2018 as a Financial Analyst, quickly proving himself through his strong work ethic, data-driven decision-making, and deep understanding of the merchant cash advance industry. He advanced to Associate in 2021, where he further refined his expertise in deal structuring, performance analysis, and relationship management. In 2025, he was promoted to Assistant Vice President of Production & Revenue, where he continues to contribute to the company’s strategic initiatives and long-term success.
Before entering the finance industry, Keith gained early professional experience at IMA Consulting as a Financial Analyst and served multiple summers as a Lifeguard with the Jones Beach Lifeguard Corps.
Keith earned his degree in Finance from Villanova University, where he also minored in Economics. As a member of Villanova’s Varsity Swimming and Diving team and the Villanova Leadership Institute, he developed a strong sense of teamwork, discipline, and leadership that continues to influence his professional life.